Rim Atomlab DHR 27.5 Rims

Atomlab (also known as Atomic Laboratories or Atomic Industries) is a brand with roots that trace back to winter of 1996 in the USA. Originally launched as a BMX-only line of products, Atomlab first gained its popularity with its well-received Flatboy pedals. Iconic names from the downhill racing circuit were sporting these components – John Tomac, Myles Rockwell, Missy Giove, Dave Cullinan, Brian Lopes, and Shaun Palmer. This led to the inevitable growth of the company as it developed its mountain bike products.

Products go through extensive research and testing in between their trips to the drawing board, just so the eventual components delivered to the riders are reliable. This is the philosophy behind the Atomlab brand, one that delivers a riding experience that is unique because of the trust a rider can have in his choice of componentry.